Made In Alberta Awards Winner
Surface designer Natalie Gerber and I collaborated on a submission for this year’s Made In Alberta Awards and I’m proud to say that the Bluff Pocket Blazer in Prairie Roze is a winner in the fashion and accessories category! Read on for the details of our entry, then grab a September issue of Avenue for insight into 47 more quality Albertan products.
“With neighbouring design studios in Calgary’s cSpace King Edward building, fashion designer Anneke Forbes and surface designer Natalie Gerber have long admired each other’s work. So collaboration just made sense for the pair.
“We respect each other as artists and value the same things in our business: a luxurious quality but also a bit of a sustainable ethos,” says Forbes. “The concept of small, slow business that is intentional and authentic, I think we both live those. And we just connected as artists and as friends.”
Elegant yet modern, the Bluff Pocket Blazer in Floralz Series: Prairie Roze is a high-quality, meticulously crafted garment. Gerber’s beautiful rose print fabric — a nod to Alberta’s provincial flower — was inspired by connection and place. “The way that I could explore place was through the things that I can see and the things that are around me. Those things that are natural to our environment and that have been here longer than us,” Gerber says. Gerber starts her prints by hand drawing the image that she then turns into a pattern and layers digitally before silkscreening it by hand using a water-based print system.
Forbes, who is known for her structured winter coats and leather jackets, used the finished fabric to create a made-to-measure silk-lined blazer for her line. Forbes’ attention to detail is particularly on display in eye-catching details like the blazer’s bound buttonholes, covered buttons and inside chest pocket. The blazer style is also offered in at least six additional colours.
Together, the pair have created a striking wardrobe staple that showcases the strength of Alberta’s design talent.”
Jacket: Bluff Pocket Blazer
Photos: Ken Heinbecker
Story: Alana Willerton
